Marketing Mavericks

What is the primary goal of marketing?

• Increase production

• Maximize sales

• Reduce costs

• Satisfy customer needs

Which of the following is NOT one of the 4 Ps of marketing?

• Product

• Price

• People

• Pramotion

Which type of market segmentation divides the market based on age, gender, income, and education?

• Psychographic

• Demographic

• Geographic

• Behavioral

What does SWOT analysis stand for?

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Workforce, Operations, Technology

• Strategies, Weaknesses, Opportunities, Trends

• Strengths, Weaknesses, Objectives, Trends

Which term refers to a group of customers who have similar needs and wants?

• Market segment

• Target market

• 
  Market share

• Market niche

What is the main purpose of a brand?

• To reduce costs

• To identify and differentiate products

• To increase production

• 
  To maximize sales

Which of the following is an example of psychographic segmentation?

• Age

• Income

• Lifestyle

• Location

What does CRM stand for in marketing?

• Customer Response Management

• Consumer Resource Marketing

• Customer Relationship Management

• Client Resource Management

Which of these is a common method for measuring customer satisfaction?

• Market share analysis

• Customer surveys

• Competitive analysis

• Sales data

What is the significance of market segmentation in marketing?

• To increase costs

• To decrease competition

• To target specific customer groups

• To limit product variety