Week 1 - Introduction to Primary Research Methods

What are the advantages of primary research over secondary research?

• 1. Obtaining more specific and relevant information

• 1. Providing a broader perspective

• 1. Less biased and more reliable

• Less time-consuming and costly

Secondary data sources may not be ______.

• 1. quick to obtain

• 1. up-to-date

• 1. relevant

How does secondary research differ from primary research in terms of data collection?

• Secondary research collects new data, while primary research uses existing data.

• Secondary research uses existing data, while primary research collects new data.

• Data collection methods are the same for both secondary and primary research.

Qualitative data are least likely to be collected by:

• Photographs

• Diaries

• Questionnaires

• Official records

Hypothesis verification is a part of:

• Qualitative methods

• Quantitative methods

Quantitative methods have a lot to do with numbers while qualitative methods, with text.

• True

• False

Conclusions from qualitative research are

• seldom justified

• of descriptive value only

• of little practical value

• less certain than those from quantitative research

Although quantitative and qualitative research methods have advantages, mixed methods researchers generally consider single approach or monomethod research studies to be ________ in addressing many research questions.

• limiting

• complete

• sufficient

Mixed methods may offer the following advantages.

• making the most of the benefits of quantitative and qualitative data

• allowing you to move from numbers to meanings

• offering more than one way of looking at a situation

• all of these

• none of these

In social research, triangulation refers to ______.

• combining multiple souces of data, methods, theories and empirical materials, to produce a more accurate, reliable, comprehensive and objective representation of the object of study

• drawing maps informed by geometric concepts

• using respondent validation

• all of these