
SM S7 Pricing Activity on Qianxi
Authored by Perlyn Sim
Other
University
Used 2+ times

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8 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Which rate fences were adopted by Qianxi in pricing of the Set A, B and C for 10 pax?
2.
OPEN ENDED QUESTION
3 mins • 10 pts
How effective is the pricing by Qianxi for 10 pax set? Is it worth upgrading from Set A to Set B?
Evaluate responses using AI:
OFF
3.
FILL IN THE BLANK QUESTION
2 mins • 5 pts
The 8% discount given by Qianxi to Safra, CSC, Grassroots and NTUC members is an example of buyer-characteristics rate fences based on (a)
4.
MULTIPLE CHOICE QUESTION
1 min • Ungraded
Would you find the 8% discount appealing if you were looking for a restaurant for your Chinese New Year Gathering?
Not appealing: 8% discount too low
Can consider - but would prefer discount to be at least 10%
Can consider - discount of 8% seems attractive
Definitely appealing - 8% discount is quite generous
5.
MULTIPLE CHOICE QUESTION
2 mins • 5 pts
Which rate fences would you classify the 6 pax set vs 8 pax set?
Buyer characteristics : Volume of consumption
Buyer characteristics: Size of group
Product characteristics: Service level
Transaction characteristics: Flexibility of use
6.
OPEN ENDED QUESTION
3 mins • 10 pts
Consider the price differential for a 6 pax set vs 10 pax set - evaluate whether consumers would likely upgrade to 10 pax set for their CNY dinner
Evaluate responses using AI:
OFF
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which rate fences was adopted by Qianxi with the different gift items given in this promotion?
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