SM S7 Pricing Activity on Qianxi

Which rate fences were adopted by Qianxi in pricing of the Set A, B and C for 10 pax?

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How effective is the pricing by Qianxi for 10 pax set? Is it worth upgrading from Set A to Set B?

The 8% discount given by Qianxi to Safra, CSC, Grassroots and NTUC members is an example of buyer-characteristics rate fences based on (a)  

Would you find the 8% discount appealing if you were looking for a restaurant for your Chinese New Year Gathering?

• Not appealing: 8% discount too low

• Can consider - but would prefer discount to be at least 10%

• Can consider - discount of 8% seems attractive

• Definitely appealing - 8% discount is quite generous

Which rate fences would you classify the 6 pax set vs 8 pax set?

• Buyer characteristics : Volume of consumption

• Buyer characteristics: Size of group

• Product characteristics: Service level

• Transaction characteristics: Flexibility of use

Consider the price differential for a 6 pax set vs 10 pax set - evaluate whether consumers would likely upgrade to 10 pax set for their CNY dinner

Which rate fences was adopted by Qianxi with the different gift items given in this promotion?

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Would you book 3 months ahead for your CNY dinner to receive bird nest and 5 cans of abalone?

• No - it is too far ahead to plan my CNY dinner

• No - the gift set is not worth much

• Yes - better book ahead as CNY places will book up really fast

• Yes - will book ahead as the gift set looks attractive