Unit 5 - Revision Quiz 2

1. What do you mean by demographics?

• A type of weather forecast
• Statistical data relating to the population

• A method of cooking food
• A type of musical instrument

2. What is PESTLE Analysis?

• PESTLE Analysis is a type of market research survey
• PESTLE Analysis is a financial statement analysis method
• PESTLE Analysis is used to assess the external factors that can impact an organization.

• PESTLE Analysis is a project management tool

3. What does "L" stand for in PESTLE analysis?

• Liability

• Listing

• Legal
• Low

4. What does "S" stands for in PESTLE analysis?

• Strategic
• Sustainable
• Systematic
• Social

5. What is SWOT analysis?

• SWOT analysis is a financial accounting method
• SWOT analysis is a weather forecasting technique
• SWOT analysis is a cooking recipe
• SWOT analysis is a strategic planning technique

6. What does "O" stands for in SWOT analysis?

• Outcomes
• Organization
• Obstacles
• Opportunities

7. What does Strength mean in SWOT analysis?

• Internal attributes or resources that gives a competitive advantage

• Opportunities for improvement within an organization
• External factors that hinder an organization's growth
• Weaknesses that an organization should capitalize on

8. What do you mean by competitive advantage?

• Attributes that allow a company to outperform its competitors.

• Ways to keep up with industry trends
• Methods to reduce costs
• Strategies for employee retention

9. What do you mean by Brand Loyalty?

• Consumer's commitment to repurchase a particular brand over others.

• Brand Loyalty is the process of creating new brands in the market.
• Brand Loyalty is the legal protection of a brand's logo and name.
• Brand Loyalty refers to the act of purchasing a variety of brands without preference.

10. What do you mean by promotional material?

• Content or items for educational purposes

• Content or Items for personal use

• Content or items used to promote a product, service, or event.

• Materials used for recycling