Marketing Decisions Quiz

What are the four Ps of marketing?

• Product, Price, Place, Promotion

• Product, Price, Process, People

• Product, People, Process, Promotion

• Price, Place, People, Packaging

Who popularized the idea of the marketing mix?

• Neil Borden

• David Aaker

• E. Jerome McCarthy

• Philip Kotler

What is the primary function of packaging?

• To provide additional services

• To hold and protect a product

• To differentiate from competitors

• To enhance branding

Which of the following is NOT one of the four Ps?

• Product

• People

• Promotion

• Price

What does USP stand for in marketing?

• Ultimate Service Package

• Unique Service Product

• Universal Selling Price

• Unique Selling Point

What aspect of a product can help differentiate it from competitors?

• Product location

• Product promotion

• Product price

• Product quality

What is a key feature of branding?

• Product design

• Product pricing

• Product packaging

• Product labeling

Which of the following is a consideration in product design?

• Product features

• Market research

• Sales strategy

• Customer service

What is the role of labeling in marketing?

• To enhance product design

• To provide ingredient information

• To improve packaging

• To protect the product

What additional services can benefit customers?

• Product features

• Packaging designs

• Support services

• Branding strategies