Research Basics

Meaning of research

• Research is a casual conversation about ideas.
• Research is a random collection of opinions.
• Research is a method of storytelling without evidence.
• Research is a systematic investigation to establish facts or principles.

Media research is about

• the analysis of financial media trends
• the study of media production techniques
• the evaluation of media advertising strategies
• the systematic study of media content, audience behavior, and its societal impact.

Purpose of conducting research

• To confirm existing beliefs without questioning them.

• To gather data that can be used to support a hypothesis.

• To explore new ideas without any specific goal.

• To entertain the audience with interesting facts.

Qualitative research focuses on

• numerical data and statistical analysis

• the exploration of underlying reasons and motivations

• the collection of large-scale survey data

• the testing of hypotheses through experiments.

Importance of media research

• It helps in creating more advertisements.

• It provides insights into audience preferences and behaviors.

• It focuses solely on the financial aspects of media.

• It is only relevant for media production companies.

Role of audience analysis in media research

• It helps in determining the financial viability of media projects.

• It provides insights into the demographics and preferences of viewers.

• It is only useful for social media platforms.

• It focuses on the technical aspects of media production.

Quantitative research is characterized by

• the collection of non-numerical data

• the use of statistical methods to analyze data

• the exploration of subjective experiences

• the emphasis on small sample sizes.

inductive research is

• a method of reasoning based on random guesses.
• a method of reasoning that involves making generalizations from specific observations.
• a technique for collecting data without analysis.
• a process of deriving specific conclusions from general principles.

What is a research hypothesis

• A research hypothesis is a definitive conclusion drawn from data.
• A research hypothesis is a summary of previous research findings.
• A research hypothesis is an untestable opinion about a topic.
• A research hypothesis is a testable statement predicting the relationship between variables in a study.

What is the primary goal of a literature review in research?

• To summarize all available research on a topic.

• To identify gaps in existing research and justify the need for new studies.

• To present personal opinions on the topic.

• To provide a detailed methodology for future research.