CB Week 1

What is the example given for Figure and Ground in your notes?

• Champs Ice Cream

• Absolute Manhattan

• KFC

• Ikea

Which of this is an example of Sound Symbolism?

• Intel

• Harley-Davidson

• Nissan's leaf electric car

• McDonalds

Which of these can be perceived through touch?

• Clothing

• Carpet

• Light

• Sound

Which one of this is a concrete word?

• Ignorance

• Garden

• Democracy

• Essence

Which of this is not a beneficiary of the study of Consumer Behaviour?

• Public policy makers

• Technicians

• Academics

• Advocacy groups

Identify ways to acquire an offering.

• Buying

• Stealing

• Sharing

• Gifting

Motivation is an internal drive which can direct consumer behaviour.

• True

• False

How do we differentiate social classes in Malaysia?

• Based on income

• Based on citizenship

• Based on caste

• Based on geographical location

Maslow's Hierarchy of Needs suggests that needs can be categorized into 5 levels of needs.

• Yes

• No

When consumers are often unaware of their needs which are the projective techniques used?

• Focus Group

• Word Completion

• Word Association Task

• Thematic Apperception Test