Writing the first paragraph of a persuasive advert | Starter Quiz | Oak National Academy

What is alliteration?

• the repetition of initial consonant sounds occurring in neighbouring words

• the attribution of human characteristics or behaviours to non-human objects

• words that imitate or suggest the sound they describe

Answer explanation

Alliteration is a linguistic technique which is often used in adverts.

What visual and linguistic techniques may be used in the headline of an advert?

• alliteration

• big and bold writing in unique font

• simple font

• short and snappy

• underline

Answer explanation

The headline should be catchy and memorable.

What is onomatopoeia?

• the repetition of initial sounds in neighbouring words

• the similarity of sounds between the ending syllables of words

• words that imitate or suggest the sound they describe

Answer explanation

Onomatopoeia is used in lots of different ways in speech and in literature.

Which of the following phrases are examples of rhyme?

• sweet treat

• bouncing ball

• boing!

• Once eaten, never beaten!

Answer explanation

Rhyming words are often associated with poetry, but they are also useful to make an advert catchy and memorable.

Select the examples of a relative clause.

• which are packed full of nutrient-rich ingredients

• they are coated in the creamiest, most indulgent chocolate

• who is the most healthy person in the school

• which will leave your mouth watering

Answer explanation

A relative subordinate clause starts with the relative pronoun 'who' or 'which' and is used to add extra detail to the noun or noun phrase that precedes it.

Select the features you would be likely to find in a persuasive advert.

• exaggeration

• rhetorical quesion

• formal fronted adverbials

• superlatives

• ordering fronted adverbials

Answer explanation

Using superlatives is a good way to persuade somebody that one thing is a better choice than anything else. A rhetorical question is useful for a headline to draw the reader or buyer in.