Graphic Design Common Terms and Principles

anchoring each element to something else to create a cohesive, clear, and connected visual

• contrast

• alignment

• crop marks

• repetition

keeping elements that are related close to eachother

• alignment

• white space

• hierarchy

• proximity

create a style for the elements of a design wether that be the font, color scheme, etc and repeat through the design

• repetition

• alignment

• proximity

• vector

differentiate elements of a design creating hierarchy using size, color, shape, space, font, etc

• pixel

• vector

• contrast

• raster

the edge of the sheet that will be trimmed off extending beyond the border

• bleed

• crop marks

• vector

• raster

the color mode used primarily in printing using the colors cyan, magenta, yellow and black

• SVG

• white space

• CMYK

• bleed

the color mode used for designing digital applications using red, green, and blue

• RGB

• CMYK

• bleed

• DPI

the way that the different elements in a design are lined up

• raster

• white space

• contrast

• alignment

indicates to a printer where a paper should be trimmed

• crop marks

• bleed

• vector

the order of items your eye goes to when viewing a design

• vector

• raster

• hierarchy

• contrast