Brand Mnagement Unit 1

How would you represent the brand of Apple iPhone using the equation for Physical Goods?

• Apple iPhone = Mobile Device + (Innovative Technology + Premium Quality + Trendy Design)

• Apple iPhone = Mobile Device + (Basic Features + Affordable Price)

• Apple iPhone = Mobile Device + (Standard Technology + Reliable Service)

• Apple iPhone = Mobile Device + (High Durability + Budget-Friendly)

How can the brand of Zomato be expressed using the equation for Services?

• Zomato = Food Delivery + (Fast Service + Variety of Options + User-Friendly App)

• Zomato = Food Delivery + (Limited Choices + Slow Delivery)

• Zomato = Food Delivery + (Traditional Restaurant + Manual Ordering)

• Zomato = Food Delivery + (Inconsistent Quality + High Prices)

How would you characterize the brand of DHL using the equation for Distributors?

• DHL = Logistics Service + (Speedy Delivery + Global Reach + Reliability)

• DHL = Logistics Service + (Local Coverage + Slow Delivery)

• DHL = Logistics Service + (High Costs + Limited Tracking)

• DHL = Logistics Service + (Basic Solutions + Inconsistent Service)

Represent the brand of Amazon using the equation for Online Products.

• Amazon = E-Commerce Platform + (Vast Product Range + Fast Shipping + Customer Reviews)

• Amazon = E-Commerce Platform + (Limited Products + High Prices)

• Amazon = E-Commerce Platform + (Restricted Availability + Slow Delivery)

• Amazon = E-Commerce Platform + (Niche Market + Expensive Shipping)

Express the brand of the Red Cross using the equation for Organizations.

• Red Cross = Humanitarian Organization + (Emergency Relief + Global Presence + Trustworthy)

• Red Cross = Humanitarian Organization + (Limited Outreach + Controversial Image)

• Red Cross = Humanitarian Organization + (Exclusive Programs + Local Focus)

• Red Cross = Humanitarian Organization + (Minor Impact + Regional Presence)

How would you represent the brand of the IPL (Indian Premier League) using the equation for Sports?

• IPL = Cricket League + (High Entertainment Value + Star Players + Spectacular Matches)

• IPL = Cricket League + (Local Matches + Limited Players)

• IPL = Cricket League + (Low-Profile Teams + Basic Facilities)

• IPL = Cricket League + (Amateur Players + Minimal Promotion)

Represent the brand of Uber using the equation for Services.

• Uber = Ride-Hailing Service + (Convenience + Affordable Pricing + Easy-to-Use App)

• Uber = Ride-Hailing Service + (High Costs + Limited Availability)

• Uber = Ride-Hailing Service + (Traditional Taxi Experience + Inconsistent Service)

• Uber = Ride-Hailing Service + (Fixed Routes + Minimal Technology)

How does Brand Identity differ from Brand Image in brand management?

• Brand Identity is how strategists want the brand to be perceived, while Brand Image is how the brand is actually perceived by consumers.

• Brand Identity and Brand Image are identical concepts that represent the same perception of the brand.

• Brand Identity is the actual perception of the brand, whereas Brand Image is the strategic intention behind the brand.

• Brand Identity focuses on the market position of the brand, while Brand Image addresses the internal operations of the brand.

What is the primary focus of Brand Positioning in the context of brand management?

• Brand Positioning is concerned with defining the brand's identity and how it wants to be perceived.

• Brand Positioning involves the current consumer perception of the brand.

• Brand Positioning deals with communicating the part of the brand identity and value proposition to the target audience.

• Brand Positioning is about developing new products and services.

In the context of brand strategy, how should a company address discrepancies between Brand Position and Brand Image?

• A company should align its Brand Image with the Brand Position by revisiting and adjusting its communication strategies and marketing efforts.

• A company should ignore the Brand Image and focus solely on developing a new Brand Position.

• A company should change its Brand Position to match the existing Brand Image without further analysis.

• A company should focus on altering the physical attributes of the product to better fit the Brand Image.