PDWIBS REVIEW: DAY 1

What are the factors to consider in business storytelling? Select all that apply.

• Audience

• Data

• Narrative

• Visuals

What are the 3 phases of business storytelling? Choose the correct order.

• Clarity, Create, Convey

• Clarify, Convey, Create

• Clarify, Create, Convey

• Clarity, Create, Convey

What are the two steps involved in the clarify phase?

• Define your story, data, & audience.

• Display your data using best practices for creating visualizations

• Draft a storyline that builds toward your key takeaway

• Direct your audience’s attention to the most important elements of your data story

Which of the following audience type need data as detailed evidence​, transparent, and

• advanced analysis​?

• SC1

• SC2

• SC3

• SC4

This type of audience will need data for basic insights​, guidance, direction​ and

simplified decision-making.

• SC1

• SC2

• SC3

• SC4

What are the 3 steps involved in storytelling?

• Frame

• Explain

• Arrive

• Present

This text is an example of which Thought Framing Technique:

Looking closely at our recent online campaign, we noticed a 5% conversion rate, despite a significant 30% increase in website traffic. This indicates that while our marketing is driving visitors, it fails to convert them into customers. ​

​

By addressing the specifics—such as optimizing landing pages and improving call-to-action placements—we can influence overall sales. Ultimately, these small changes can impact the overall 15% sales decline across the company, highlighting the need for immediate action.

• Chronological

• Big to Small

• Small to Big

• If-then-So