Principles of Marketing

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.

• Sales
• Marketing
• Advertising
• Public Relations

Creates or obtains products and services.

• Government agency
• Non-profit organization
• Charity
• Production

Develops, implements, and evaluates business plans.

• Management

• Market Analyst
• Financial Advisor
• Operations Manager

Maintains daily activities and resources of the businesses.

• Operations

• Marketing Coordinator
• Financial Analyst
• Technology

Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service.

• Product concept

• Sales orientation
• Production concept

• Marketing concept

A specific group of consumers at which a company aims its products and services.

• Market segmentation
• Consumer demographics
• Product positioning
• Target market

The action or activity of gathering information about consumers' needs and preferences.

• Sales Strategy
• Market Research
• Product Development
• Consumer Analysis

The public promotion of something, such as a product, service, business, or event, to attract or increase interest in it.

• Marketing
• Sales Promotion
• Public Relations
• Advertising

A strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

• PEST analysis
• Porter's Five Forces
• Balanced Scorecard
• SWOT analysis

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

• Market analysis
• Consumer profiling
• Target marketing
• Market segmentation