Principles of Marketing

Principles of Marketing

9th - 12th Grade

30 Qs

quiz-placeholder

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Principles of Marketing

Principles of Marketing

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Julie Madden

Used 4+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.

Sales
Marketing
Advertising
Public Relations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Creates or obtains products and services.

Government agency
Non-profit organization
Charity

Production

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Develops, implements, and evaluates business plans.

Management

Market Analyst
Financial Advisor
Operations Manager

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maintains daily activities and resources of the businesses.

Operations

Marketing Coordinator
Financial Analyst

Technology

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service.

Product concept

Sales orientation

Production concept

Marketing concept

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific group of consumers at which a company aims its products and services.

Market segmentation
Consumer demographics
Product positioning
Target market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The action or activity of gathering information about consumers' needs and preferences.

Sales Strategy
Market Research
Product Development
Consumer Analysis

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