LESSON 4 ENTREPRENEURSHIP

It is a name, Term, Sign, Symbol or design or a combination of them which is intended to identify the goods or services of ones seller or a group of sellers.

• Brand

• Brand Name

• Trade Name

• Trademark

A Name Given by the maker to a Products or range of products.

• Brand

• Brand Name

• Trade Name

• Trademark

It is the trademarked name by which the product is to be known and registered through the Intellectual Property Office.

• Brand

• Trade Name

• Trade Mark

• Brand Name

It is the Visual Symbol or Image that will identify the Product.

• Tagline

• Logo

• Visual Cues

• Colors

What is the term for a legally registered name that distinguishes a product from others in the market?

• Brand

• Trade Name

• Trademark

• Brand Identity

Which of the following is a short, memorable phrase used in advertising to convey the essence of a brand?

• Tagline

• Slogan

• Brand Message

• Catchphrase

it is where you can also identify a specific brand with its distinctive visual identifiers

• Logo

• Tagline

• Colors

• Visual Cues

it helps to quickly distinguish a specific brand from afar.

• Colors

• Logo

• Tagline

• Visual Cues

it help consumers to identify a certain brand with its short advertising jingle or even a short introduction sounds.

• advertisement

• Sound

• Sound Cues

• Jingle

enumerate at least 5 of the tips for naming your business.