
ML Brands + Present
Quiz
•
English
•
University
•
Practice Problem
•
Medium
Jennifer Kitchen
Used 7+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is brand loyalty?
Brand loyalty is the price consumers pay for a product.
Brand loyalty is the tendency to switch brands frequently.
Brand loyalty refers to the variety of brands a consumer tries.
Brand loyalty is the commitment of consumers to repurchase or continue using a brand.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does brand image affect customers?
Brand image affects pricing strategies.
Brand image shapes customers' perceptions, trust, and loyalty.
Customers do not care about brand image.
Brand image does not impact customer behavior.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What happens during a product launch?
A product is secretly developed without marketing.
A company focuses only on internal testing.
A company introduces a new product to the market through marketing strategies.
A company discontinues an old product for new inventory.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is meant by product range?
The variety of products offered by a company within a specific category.
The total sales revenue of a company.
The marketing strategies used to promote products.
The geographical locations where a company operates.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does product placement work?
Product placement is a method of selling to consumers.
Product placement involves advertisements shown during breaks.
Product placement reduces production costs by using free products.
Product placement integrates branded products into entertainment for promotion.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product endorsement?
A method of product pricing based on market demand.
Product endorsement is a marketing strategy involving a celebrity or influencer promoting a product.
A type of product warranty offered by manufacturers.
A strategy for reducing production costs.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a market challenger?
A company with the largest market share.
A business focusing on niche markets.
A firm selling products only online.
A company competing directly with the market leader.
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