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Marketing Concepts Review

Authored by Victoria Eaton

Other

9th - 12th Grade

Used 29+ times

Marketing Concepts Review
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Laptops are tangible items that can be bought and used for various tasks. This means it is

A service

Intangible

A good

Your mom

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A hairstylist providing a haircut is offering a

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

  • _____ involves the process of planning, pricing, promoting, selling, and distributing goods or services to create exchanges that satisfy customers. 

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

  • ______ _______ is a philosophy that a business should work to satisfy customer needs and wants while generating a profit for the business. 

  • In the marketing concept the focus is on the CUSTOMER!

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Goods are ______ (meaning you can touch it).

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Services are ______ (meaning you can’t physically touch them).

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  • _____ ______ is the promotion of a brand, product, or service through in-person interactions

  • your mom

Marketing of Ideas

Marketing of People

Event Marketing

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Google

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Email

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Classlink

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Clever

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Microsoft

Microsoft

Apple

Apple

Others

Others

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