Marketing Review

Goods, services, and ideas are examples of: (a)  

• Place
• Price
• Product
• Promotion

This is an example of a: (a)  

• Place
• Product
• Price
• Promotion

This is an example of a: (a)  

• Place
• Price
• Product
• Promotion

A salesperson helps a customer find a pair of shoes. What type of promotion is this? (a)  

• Advertising
• Publicity
• Sales Promotion
• Personal Selling

What kind of product is this? (a)  

• goods
• services
• ideas

Which of the 4 P's is this?

• Product

• Price

• Promotion

• Place

What type of product is this? (a)  

• goods
• services
• ideas

John owns a warehouse that stores canned products for grocery stores. He participates in which function of marketing? (a)  

• Price
• Product
• Place
• Promotion

The four elements that make up the marketing mix are:

• price, product, place, purchasing
• product, place, purchasing, distribution
• product, distribution, purchasing, & price
• product, place, price, and promotion

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs. (a)  

• Target marketing
• Marketing
• Segment marketing
• Relationship marketing