Marketing

Anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want

• Service

• Product

• Experience

• Production

Service is any activity or benefit that one party can offer to another and has result in the ownership of anything.

• True

• False

Warranty os considered as an augmented product

• True

• False

Packaging is considered as an Augmented product

• True

• False

Consumer products that the consumer does not know about or knows about but does not normally think of buying.

• Convenient Product

• Customer Product

• Unsought Product

• Speciality Product

Products and services that the customer compares carefully on suitability, quality, price, and style

• Shopping Products

• Speciality Products

• Consumer Products

Products purchased for further processing or for use in conducting a business

• Consumer Products

• Industrial Products

• Capital Items

• Material and parts

Material Parts

• Repair and Maintenance

• Component Materials

• Natural Products

• Equipment

• Advisory Services

Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers towards particular people.

• True

• False

Product Attributes

• Product Features

• Product Style and Design

• Packaging

• Labeling