Product Line Strategies Quiz

What is product line stretching?

• Expanding the product line within the current price range

• Extending the product line by adding new products that are higher or lower in price

• Removing outdated products from the product line

• Adding new features to existing products

Which of the following is an example of upward product line stretching?

• A car company introduces a lower-priced compact car

• A luxury fashion brand launches an affordable line of accessories

• A phone manufacturer introduces a premium version with advanced features

• A food brand adds more flavors to an existing line of chips

Product line filling refers to:

• Expanding the product line by adding higher-end products

• Adding more items within the present range of products

• Modernizing existing products with new technology

• Discontinuing underperforming products

Which of the following would be a reason for product line pruning?

• To increase variety and target more customer segments

• To introduce a more affordable version of the product

• To remove products that are underperforming or outdated

• To introduce new technologies to existing products

Product line modernization involves:

• Filling gaps in the product line by adding more items at different price points

• Updating existing products with the latest features and design

• Removing products that no longer fit the company’s image

• Stretching the product line up and down

What does "both-way product line stretching" mean?

• Introducing lower-priced products only

• Adding new products at both lower and higher price points

• Reducing the number of products in the line

• Focusing on one specific price segment

Is product line pruning primarily focused on reducing the number of products to improve profitability?

• Yes

• No

Can product line featuring be a strategy to highlight specific products in the line for promotional purposes?

• Yes

• No

Product line (a)   occurs when a company extends its product line by introducing products that are either at a higher or lower price point

Product line (a)   involves updating or improving existing products to incorporate new technologies, features, or designs.