PMK1213 CH6&7

___________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

• Product development

• Business analysis

• Marketing strategy

• Test marketing

The next stage after "Idea Screening" in new product development process is ____________.

• marketing strategy

• business analysis

• product development

• concept development and testing

______________ is the method does a company use to invite broad communities of people such as customers and independent scientists into the innovation process.

• Broad-sourcing

• Crowd-sourcing

• Idea-sourcing

• Open collaboration

What does the term PLC stand for?

• Product Life Cycle

• Production Life Cycle

• Product Long Cycle

• Production Long Cycle

With respect to the product life cycle, the ____________ begins when the new product is first launch.

• maturity

• decline

• introduction

• growth

In setting price, the organization must consider several external factors, EXCEPT ____________.

• nature of market and demand

• company overall marketing strategy

• economic condition

• social concern

____________ market consists of many buyers and sellers trading in a uniform commodity and no single buyer or seller has much effort on the going market price.

• Pure competition

• Monopolistic

• Oligopolistic

• Pure monopoly

Setting price based on buyers' perceptions of value rather than on the seller's cost is known as ____________ pricing.

• value-based

• good-value

• competition-based

• cost-based

An organization is using ____________ pricing based on competitors' strategies, prices, costs, and market offerings.

• market share

• value-based

• cost-based

• competition-based