Segmenting, targeting dan positioning

Segmenting, targeting dan positioning

1st - 3rd Grade

12 Qs

quiz-placeholder

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Segmenting, targeting dan positioning

Segmenting, targeting dan positioning

Assessment

Quiz

Business

1st - 3rd Grade

Hard

Created by

Wan -

Used 58+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Gambar diatas merupakan gambaran dari

cluster

positioning

targeting

segmenting

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

kenapa penting untuk melakukan analisis STP?

mengetahui Pasar yang tepat

untuk menjaga loyalitas konsumen

Effort minimum dan efisiensi

memperoleh margin maksimum

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

dibawah ini adalah analisis yang digunakan dalam segmentasi pasar, KECUALI

psikografis

geologis

demografis

behaviour/perilaku konsumen

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Salah satu alasan dilakukannya segmentasi pasar karena pasar bersifat ....

komplek

homogen

membingungkan

dinamis

statis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sebelum menetapkan pasar sasaran (target pasar) perusahaan perlu melakukan …

Survey Pasar

Segmentasi Pasar

Pemosisian Pasar

Menetapkan business domain

Melakukan market oriented

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentasi pasar produk gucci ada warganya yang berjenis kelamin laki-laki dan warga yang berjenis kelamin perempuan. Segmentasi ini didasarkan pada variabel ....

Geografis

Sosiologis

Demografis

Hybrid

Tingkah Laku

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Meninjau pasar secara keseluruhan dan memusatkan perhatian pada kesamaan kebutuhan konsumen merupakan ciri dari strategi target pasar ….

market oriented

undifferentiated marketing

concentrated marketing

differentiated marketing

market tergetting

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