Third Midterm Exam

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Which is the best metaphore to describe an insight?

One correct answer

• A stair

• A car

• A coin

• A bridge

What are the 3 insight characteristics?

Three correct answers

• Evidence-based

• Simplicity

• Innovation

• Relevance

Innovation is fundamental for insight generation.

• True

• False

To mine consumer insights it is not key to analyze

One correct answer

• Strategic variables

• Attitudinal variables

• Sociocultural variables

• Personal varables

How many factors has the profile model suggested by Salgado et al. (2019)?

One correct answer

• 2

• 3

• 4

• 5

Select the main critique of the strongest profiling model

One correct answer

• Increases lexical uncertainty

• There is evidence of more and less factors

• There is no evidence of biological roots

• It is cross-culturally unstable

What are the initials used to name the most robust profiling questionnaire?

(a)  

According to Maslow, what is the need in the top of the pyramid?

One correct answer

• The desire to be safe

• The desire to be one-self best version

• The desire to be independent

• The desire to be recognized

Intention, Motivation, Ability, and Action belong to which factor?

(a)