What are examples of broadcasting media?

• Magazines and newspapers

• Radio and television

• Social media and websites

• Digital media and video

Which category does a magazine belong to?

• Print

• Broadcasting

• Online

• Digital

Which social media site has the most users?

• Telegram

• Facebook

• Instagram

• YouTube

Who is known as the 'godfather of public relations'?

• Edward Bernays

• Sigmund Freud

• Walter Lippmann

• Ivy Lee

In which decade did Edward Bernays develop many of his ideas for marketing via mass media?

• 1910s

• 1920s

• 1940s

• 1950s

What is the primary focus of the 'Product' aspect in the 4 Ps of marketing?

• Promotion

• Place

• Price

• Product features and benefits

Which of the following is NOT a focus of the 'Place' aspect in marketing?

• Origin of production

• Subscription models

• Product pricing

• Environmental concerns

What is the main goal of stimulating demand in promotion?

• To provide information

• To encourage sampling or gifting

• To build awareness

• To differentiate the product

Which of the following is NOT one of the 4 Ps?

• Price

• Product

• People

• Promotion

What was the name of Edward Bernays' book?

• Disinformation

• How To Get Ahead in Advertising

• The Public Relations Handbook

• Propaganda