Marketing Channels and Supply Chain Management

What is the primary focus of the 'place' strategy in marketing?

• Advertising techniques

• Distribution decisions

• Customer feedback

• Product pricing

What does a firm's value delivery network consist of?

• Only the company and its customers

• Only suppliers and distributors

• Only the company's internal departments

• The company, suppliers, distributors, and customers

Which of the following is NOT a function performed by channel members?

• Risk taking

• Product manufacturing

• Physical distribution

• Information gathering

What type of marketing channel has no intermediary levels?

• Indirect marketing channel

• Horizontal marketing channel

• Direct marketing channel

• Vertical marketing channel

Which type of conflict occurs among firms at the same level of the channel?

• Horizontal conflict

• Vertical conflict

• Intermediary conflict

• Channel conflict

What is a characteristic of a corporate vertical marketing system (VMS)?

• No contractual agreements

• Independent firms at different levels

• Only retailers involved

• Single ownership of production and distribution stages

Which type of distribution strategy involves stocking products in as many outlets as possible?

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Direct distribution

What is the main goal of a logistics system?

• To maximize sales

• To provide targeted customer service at the least cost

• To increase product variety

• To reduce supplier costs

Which of the following is a major logistic function?

• Market research

• Advertising

• Sales forecasting

• Inventory management

What does the term 'reverse distribution' refer to?

• Shipping products to retailers

• Returning unwanted products from consumers

• Transporting goods to customers

• Moving products from suppliers to factories