Johnson's: Branding in five and a half steps (step 1 + 2)
Authored by Trine Thomsen
Design, Business
University
Used 2+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the name of the 5,5 steps?
Empathy, Define, Ideate, Prototype, Test
Discover, Interpretation, Ideation, Experimentation, Evolution
Understand, Diverge, Decide, Prototype, Validate
Investigate, Strategy & Narrative, Bridging the Gab, Design, Implement, Engage or Revive
Plan, Research, Design, Adapt, Measure
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the characteristics of the first two steps?
Known for being owned by those prickly, unpredictable creative types wearing difficult classes
Known for strategists and planners (sometimes cruelly called "suits" in the advertising business)
The bit in the middle when one side tries to talk to the other
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the characteristics of the middle step?
Known for being owned by those prickly, unpredictable creative types wearing difficult classes
Known for strategists and planners (sometimes cruelly called "suits" in the advertising business)
The bit in the middle when one side tries to talk to the other
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the characteristics of the middle step?
Known for being owned by those prickly, unpredictable creative types wearing difficult classes
Known for strategists and planners (sometimes cruelly called "suits" in the advertising business)
The bit in the middle when one side tries to talk to the other
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Which company became one of the first companies in the world to register a trademark (a detail in "A Bar at the Folies Bergére")?
(a)
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is "corporate identity"?
The manner/personality in which a corporation, firm or business enterprise presents itself to the public.
The symbols, logos and basic application in which a corporation, firm or business enterprise presents itself to the public.
That is only colors, images and typefaces
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who was the first countries to registre trademarks?
UK, USA and Germany?
UK, Denmark and Norway?
USA, UK and Denmark?
India, China and Parkistan?
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