Ch.4 Creativity_Revision

Which of the following best defines creativity in entrepreneurship?

• Following established business models

• Discovering new ways of solving problems and finding opportunities

• Copying existing market strategies

• Sticking to traditional methods

Which theory did Joseph Schumpeter introduce related to creativity?

• Innovation Cycle

• Creative Destruction

• Opportunity Cost

• Economies of Scale

What is the key feature of creative thinking according to Drevdahl?

• Following predefined norms

• Adopting traditional solutions

• The ability to generate novel and useful ideas

• Focusing on profits

Which of the following is NOT a characteristic of creativity?

• Imagination

• Purposeful thinking

• Originality

• Consistency

Creativity is essential in entrepreneurship because it:

• Ensures strict adherence to rules

• Helps differentiate products in a competitive market

• Discourages innovation in established markets

• Reduces risk-taking behavior

What does the 'S' in the SCAMMPERR technique stand for?

• Simplify

• Substitute

• Systemize

• Strategize

What does 'intrinsic motivation' refer to in the context of entrepreneurial creativity?

• Motivation from external rewards

• Motivation from job satisfaction and personal fulfillment

• Motivation from financial gain

• Motivation from competition

Which technique encourages people to wear different colored hats to approach a problem from different perspectives?

• Brainstorming

• Lateral thinking

• SCAMMPERR

• Six Thinking Hats

What does the green hat in the 'Six Thinking Hats' technique represent?

• Neutral data

• Caution and judgment

• Optimism and growth

• Creativity and new ideas

What is the key idea behind lateral thinking?

• Using only logical methods to solve problems

• Employing unorthodox and creative approaches to problem-solving

• Following established procedures to solve issues

• Developing hierarchical solutions