Brand Story of The Crest Collection

What is the brand essence of The Crest Collection?

• Understated Luxury

• Heritage

• Harmony

• For the Love of Coffee

What is the tagline of the Crest Collection?

• Everyday Runway

• Living in Balance

• A Story of Behind Every Door

• Savour The Art of Living

What is brand persona of the Crest Collection?

• The Luxury Experience Seeker

• Young Traveller on the Go

• New Executive Person who likes to travel

• Small to Extended Family

What are the brand signatures of the Crest Collection?

• Head of the House, The Residence Story, Concept Suites and Rooms, Lobby Fine Arts

• Head of the House, The Residence Story, the Citazen, Lobby Cafe

• Head of the House, The Residence Story, Concept Suites and Rooms, and Reading Room

• Head of the House, The Residence Story, Reading Room and Lobby Wall Features

What are the brand behaviors of The Crest Collection's team of Storytellers?

• Thoughtful, Charming, and Captivating

• Thoughtful, Charming and Active

• Curious, Active and Charming

• Thoughtful, Inventive and Elegant