Changes in Technology

Oscar is running a business. What does it mean when his business is described as 'dynamic'?

• It focuses only on local markets.

• It constantly adapts to respond to consumers’ wants and needs.

• It avoids using new technologies.

• It remains unchanged over time.

Charlie wants to start a business selling handmade crafts. What is e-commerce?

• Business transactions that are conducted via postal mail.

• Business transactions that occur only between consumers.

• Business transactions that take place using the internet.

• Business transactions that take place in physical stores.

Anaya wants to buy a new pair of shoes. Which of the following is an example of m-commerce?

• Purchasing a product through a desktop computer.

• Buying goods using a mobile app on a smartphone.

• Ordering products via a landline phone.

• Shopping at a local market.

Arjun is a small business owner looking to improve his customer engagement. How can social media benefit his business?

• By limiting customer feedback.

• By creating more personal relationships with customers.

• By increasing the cost of advertising.

• By reducing brand awareness.

Priya is starting a new business selling eco-friendly water bottles. What is her 'target market'?

• A group of people or area of a market that a business aims to sell its products to.

• A random selection of consumers.

• A market that is not interested in the product.

• A market that is already saturated with similar products.

During a marketing class, Ava and Evie discussed the role of influencers in social media marketing. What role do influencers play?

• They decrease brand visibility.

• They influence others to purchase products through recommendations.

• They create negative publicity for brands.

• They only promote their own products.

Neha is planning a road trip and wants to ensure she can navigate accurately. Which technology should she use for satellite navigation systems?

• Blockchain

• 3D printing

• Global Positioning System (GPS)

• Virtual Reality

When Elsie visited the supermarket, what technological development did she notice?

• Paper price tags

• Manual cash registers

• Self-scanning checkouts

• Traditional shopping carts

Emily is launching a new clothing line and wants to promote it effectively. What is the primary benefit of using social media for her brand promotion?

• It limits the reach to only local customers.

• It requires no interaction with customers.

• It is more expensive than traditional advertising.

• It allows businesses to reach their target market more easily.

Oscar is working on a project that involves new technologies. What is 3D printing used for in this context?

• Enhancing social media platforms

• Building tailor-made artificial limbs

• Developing mobile applications

• Creating digital marketing campaigns