ch 1, sports and entertainment marketing

Ways to make customers aware of products and encourage them to buy is known as promotion.  

• True

• False

The Marketing Mix is also known as the 4P's.  

• True

• False

Which of the following is NOT one of the 4 P's?  

• product

• price

• purchase

• promotion

Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses  

• profit

• discretionary income

• wages

• paycheck

The amount that customers pay for products is price.  

• true

• false

All of the following factors are important to the success of sports marketing except  

• new opportunieis

• particpation

• celebrities

• media coverage

Common characteristics of a group, such as age, marital status, gender, and income level is known as demographics.  

• true

• false

Services are intangible products.  

• true

• false

Which of the following functions are NOT part of the marketing process?  

• development

• promotion

• distribution

• demographics

Activities such as designing, naming, and packaging are part of which of the 4 P's?  

• product

• price

• place

• promotion