Quiz 2: Prelims

It provide a framework and a set of research procedures for collecting information from consumers to assess their salient beliefs and attitudes about competitive brands.

• Consumer behavior

• Involvement

• Multi-Attribute Attitude Models (MAAMS)

• Brand loyalty

it is the entire broad spectrum of things that affect, derive from, or form the context of human consumption.

• Consumer behavior

• Involvement

• Multi-Attribute Attitude Models (MAAMS)

• Brand loyalty

It is based on highly favorable attitudes toward the brand and a conscious commitment to find this brand each time he consumer purchases from this category.

• Consumer behavior

• Involvement

• Multi-Attribute Attitude Models (MAAMS)

• Brand loyalty

It is the degree of perceived relevance and personal importance accompanying the choice of a certain product or service within a particular context.

• Consumer behavior

• Involvement

• Multi-Attribute Attitude Models (MAAMS)

• Brand loyalty

It arises when one’s desired state of affairs differs from one’s actual state of affairs, accompanied by a mental discomfort or anxiety that motivates action.

• Need state

• Information search and alternative evaluation

• Purchase

• Post purchase use and evaluation

This is when the consumer has made a decision, and a sale is made.

• Need state

• Information search and alternative evaluation

• Purchase

• Post purchase use and evaluation

In Post purchase use and evaluation, ______________ is the anxiety or regret that lingers after a difficult decision.

• Evaluation

• Post purchase

• Customer satisfaction

• Cognitive dissonance

In Information search and alternative evaluation:

this involves visiting retail stores to examine the alternatives, seeking input from friends and relatives about their experiences with the products in question, or pursuing professional product evaluations furnished in various publications.

• Internal search

• External search

• Consideration set

• Evaluative criteria

In Information search and alternative evaluation:

this differ from one product category to the next and can include many factors, such as price, texture, warranty terms, service support, color, scent, or carb content.

• Internal search

• External search

• Consideration set

• Evaluative criteria

In Information search and alternative evaluation:

the subset of brands from a particular product category that becomes the focal point of the consumer’s evaluation.

• Internal search

• External search

• Consideration set

• Evaluative criteria