Composition & Balance

Created by giving equal weight to design elements across the horizontal, vertical, or diagonal center of composition.

• asymmetrical balance

• symmetrical balance

• radial balance

• crystallographic balance

When the design elements on a layout are different in color, size, shape, etc., but by being equally weighted they still feel balanced.

• asymmetrical balance

• symmetrical balance

• radial balance

• crystallographic balance

Often occurring in nature, has a soothing and calming quality naturally drawing the eye towards a central focal point.

• asymmetrical balance

• symmetrical balance

• radial balance

• crystallographic balance

Sometimes called “mosaic”, give equal weight to a large number of elements resulting in a type of balanced chaos that combines to create unified composition.

• asymmetrical balance

• symmetrical balance

• radial balance

• crystallographic balance

Is equal to 1 to 1.61 and can be used to create a visually appealing design that appears both natural and balanced. It is the foundation of numerous architecture, design, and art masterpieces.

• the golden ratio

• the golden rule

• the golden balance

• crystallographic balance

Which draws more attention?

• texture

• flat

Which draws less attention?

• warm colors

• cool colors

Which draws more attention?

• one item

• one of many

Which draws less attention?

• dark

• light

Which draws more attention?

• large

• small