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Consumer Innovation Quiz

Authored by Lucy Buitrón

Other

12th Grade

Used 1+ times

Consumer Innovation Quiz
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22 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the definition of innovation?

A strategy for reducing costs

A process of marketing existing products

New things, ideas, and ways of behaving

A method of increasing sales

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT a type of innovation?

Trends

Fads

Fashions

Styles

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does 'relative advantage' refer to in the context of innovation?

The ease of use of the innovation

The popularity of the innovation

The benefits of the innovation compared to competitors

The cost of the innovation

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the 'neighborhood effect' in the diffusion process?

People adopt innovations based on their income level

People close to the source of information adopt innovations faster

People adopt innovations based on social media influence

People are influenced by advertisements

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does 'discontinuance' mean?

The introduction of a new product

The consumer stops using a product

The increase in product sales

The adoption of a new trend

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which factor does NOT influence the rate of new product introduction?

Product pricing

Market structures

Cultural attitudes

Demand density

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the 'two-step flow model'?

A model for product pricing

A model for market segmentation

A model for consumer adoption of innovations

A model for communication of new ideas

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