Product Decisions Quiz

What is the term used to describe the combination of various elements that satisfy certain attributes of a product?

• Product attributes

• Product life cycle

• Product offering

• Product classification

Which of the following is NOT a phase of the product life cycle (PLC)?

• Decline

• Development

• Growth

• Introduction

What type of product requires a high level of consumer involvement and special purchasing effort?

• Speciality products

• Convenience products

• Shopping products

• Impulse products

Which of the following is a function of packaging?

• Branding

• Advertising

• Protection

• Market research

What does labelling provide information about?

• Product marketing

• Product origin

• Product pricing

• Product features

In which phase of the PLC do sales begin to decline rapidly?

• Maturity

• Decline

• Growth

• Introduction

What is the purpose of branding?

• To create a unique identity

• To reduce product features

• To limit market reach

• To increase production costs

Which product classification involves low consumer involvement and impulse decisions?

• Speciality products

• Shopping products

• Luxury products

• Convenience products

What is a line extension in product line strategies?

• Removing certain variants from the product line

• Adding a new product using the same brand name

• Lengthening the product line by adding a new flavour or size

• Eliminating the entire product line

What is the first phase of the product life cycle?

• Growth

• Maturity

• Introduction

• Decline