
Ch.2 Marketing
Authored by Courtney Dunn
Business
9th Grade
Used 1+ times

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43 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Companies must comply with consumer protection law or
they risk being shut down.
they risk gaining more business.
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
If a product satisfies the customer's needs, companies are effectively using the marketing concept.
True
False
3.
MULTIPLE SELECT QUESTION
3 mins • 1 pt
Marketing effects
only those who work in marketing jobs.
consumers who buy products.
nobody.
the government.
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
To successfully use the marketing concept, the first activity a company must undertake is
identify what will satisfy customer needs.
identify what they want to sell.
identify what the government will allow them to sell.
make commercials to sell products.
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What is the main job of a business that sells products or services?
Follow government ordinances.
Meet customer needs.
Keep people safe.
Sell as many products as possible.
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
What are the 4P's in the Marketing Mix?
price product place promotion
price product place distribution
price product place benefit
price benefit place promotion
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
The approach to managing marketing activities has changed as organizations understand what makes marketing effective.
True
False
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