Ch.2 Marketing

Companies must comply with consumer protection law or

• they risk being shut down.

• they risk gaining more business.

If a product satisfies the customer's needs, companies are effectively using the marketing concept.

• True

• False

Marketing effects

• only those who work in marketing jobs.

• consumers who buy products.

• nobody.

• the government.

To successfully use the marketing concept, the first activity a company must undertake is

• identify what will satisfy customer needs.

• identify what they want to sell.

• identify what the government will allow them to sell.

• make commercials to sell products.

What is the main job of a business that sells products or services?

• Follow government ordinances.

• Meet customer needs.

• Keep people safe.

• Sell as many products as possible.

What are the 4P's in the Marketing Mix?

• price product place promotion

• price product place distribution

• price product place benefit

• price benefit place promotion

The approach to managing marketing activities has changed as organizations understand what makes marketing effective.

• True

• False

A place where people bring products to conveniently exchange them is a

• central market

• crossroads

• stock exchange

• monetary system

When a company decides which delivery service to use to get its products to customers, which element of the marketing mix is being considered?

• product

• benefit

• place

• promotion

Which of these is not a problem for which marketing is criticized?

• selling products that could be harmful

• selling products that consumers cannot afford

• tailoring products to wants and needs

• creating a culture focused on more, more, more (excess)