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EL 2 Test: Marketing Basics

Authored by Braden Reed

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10th Grade

EL 2 Test: Marketing Basics
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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT part of the Marketing Concept?

Identify the needs of customers
Develop and market products/services
Plan the marketing mix
Operate profitably

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What does the following graph show?

Price chart
Supply curve
Demand curve
Equilibrium price

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What does the following graph show?

Price chart
Supply curve
Demand curve
Equilibrium price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________________ is the movement of products and services from producer to consumer.

Channel of distribution
Target market
Promotion
Marketing mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of similar consumers within a larger market is called:

Target market
Push strategy
Market opportunity analysis
Market segment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the number one focus throughout the marketing process?

Develop products
Focus on customer needs
Make a profit
Sell as much product as possible

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the basic economic problem?

Natural Resources
Needs
Wants
Scarcity

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