TOPIC 1 Characteristics of CSR

Through its Rural Development Framework, Nestlé focuses on small-scale farmers in its supply chain, investing in training programs and sustainable agricultural practices.

• Leadership and Inner Freedom

• Taking Responsibility

• Identifying Stakeholders

• Personal Attributes Needed for CSR

IKEA has taken significant responsibility for the environmental impact of its products by committing to become a fully circular and climate-positive business by 2030. They are redesigning products using sustainable materials and investing in renewable energy projects.

• Leadership and Inner Freedom

• Taking Responsibility

• Identifying Stakeholders

• Personal Attributes Needed for CSR

Paul Polman led Unilever with a bold vision for sustainability, prioritizing long-term social and environmental goals over short-term profit. Under his leadership, Unilever launched the Sustainable Living Plan, aiming to reduce the company’s environmental impact and increase positive social impact.

• Taking Responsibility

• Leadership and Inner Freedom

• Identifying Stakeholders

• Personal Attributes Needed for CSR

Mycoskie founded TOMS Shoes on the principle of "One for One," where for every pair of shoes purchased, another pair is donated to someone in need. This initiative stems from his personal values of empathy, social responsibility, and compassion.

• Personal Attributes Needed for CSR

• Leadership and Inner Freedom

• CSR as a Cultural Construct

• Identifying Stakeholders

Sime Darby recently organized a gotong-royong event at Nilai Impian, which saw over 350 volunteers participating. Their efforts align deeply with Malaysian cultural values like gotong-royong (mutual cooperation), especially in environmental and community welfare.

• Leadership and Inner Freedom

• CSR as Voluntarily Responsible Behavior

• Personal Attributes Needed for CSR

• CSR as a Cultural Construct

Microsoft has voluntarily committed to becoming carbon negative by 2030 and removing all the carbon it has emitted, either directly or through electricity consumption, since its founding in 1975. This effort is not mandated by any external regulations but arises from the company's own sense of responsibility towards the environment.

• Leadership and Inner Freedom

• CSR as Voluntarily Responsible Behavior

• CSR as a Cultural Construct

• Identifying Stakeholders