Marketing Management

Which of the following is not a major follower strategy?

• A. Cloner

• B. Imitator

• C. Adapter

• D. Advertising the new benefits of the product

Companies that adopt a niche strategy usually focus on:

• A. A large market segment.

• B. Small and underserved market segments.

• C. Direct competition with the market leader.

• D. Developing a product for the entire market

What is a niche strategy ?

• A. A strategy that focuses on a small and specific market segment.

• B. A strategy that attacks larger businesses to take market share.

• C. A strategy that expands market.

• D. A strategy that copies and improves upon competitors' products.

The bargaining power of buyers is strong when:

• • A) There are many suppliers offering similar products

• B) The buyers purchase in small quantities

• C) The product is highly differentiated

• D) Switching costs for buyers are high

What does the "threat of substitutes" refer to in Porter's Five Forces?

• • A) The risk of customers choosing a different industry

• • B) The likelihood of competitors merging

• • C) The risk that new competitors will enter the market

• • D) The availability of alternative products that can replace existing ones

Which of the following describes substitute product competition?

• • A) Two companies selling identical products

• • B) Different products that satisfy the same customer need or function

• • C) Products that are marketed under the same brand name

• ) Companies competing to offer the lowest price

How many competitive positions can a business have?

• A) 1

• B) 2

• C) 3

• 
  D) Multiple

In which field is Vingroup the market leader in Vietnam recently?

• A) Retail
  

• B) Phone manufacturing
  

• C) Technology
  

• D) Car business

How can the strategy of expanding overall demand for a market leader be implemented?

• A) Reducing product prices
  

• B) Developing new users and new uses
  

• C) Expanding business activities into new fields
  

• D) Increasing advertising

Why is organizing competitor data important?

• • A) To reduce marketing costs

• • B) To make informed strategic decisions

• • C) To avoid overestimating market demand

• • D) To confuse competitors