Competitive Dynamics & Setting Product Strategy
Quiz
•
Professional Development, Education, Business
•
University - Professional Development
•
Practice Problem
•
Hard
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketer, who finds a stated need and fulfills it with best market offering is classified as .....
Anticipative Marketers
Creative Marketers
Responsive Marketers
Market Driven Marketers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing strategy in which the firm's focus on underlying generic need from current product is classified as....
Market Diversification
Market Stretching
Market Broadening
Market Defense
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing response which comes into action after the change happens is classified as ...
Geographical Anticipation
Reactive Anticipation
Selective Anticipation
Responsive Anticipation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In frontal attack, the company wins who have ...
Less Resources
More Resorces
Strategic Firm
Bypass Firm
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The defense in which market leader atteck others and hit the others flank is classified as ...
Offensive Defense
Counteroffensive Defense
Position Defense
Preemptive Defense
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a _____ defence the market leader erects outposts to protect a weak front.
Flank
Position
Mobile
Pre-emptive
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?
increasing product innovation
increasing frequency of consumption
increasing the amount of consumption
increasing the level of consumption
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