Competitive Dynamics & Setting Product Strategy

Marketer, who finds a stated need and fulfills it with best market offering is classified as .....

• Anticipative Marketers

• Creative Marketers

• Responsive Marketers

• Market Driven Marketers

The marketing strategy in which the firm's focus on underlying generic need from current product is classified as....

• Market Diversification

• Market Stretching

• Market Broadening

• Market Defense

The marketing response which comes into action after the change happens is classified as ...

• Geographical Anticipation

• Reactive Anticipation

• Selective Anticipation

• Responsive Anticipation

In frontal attack, the company wins who have ...

• Less Resources

• More Resorces

• Strategic Firm

• Bypass Firm

The defense in which market leader atteck others and hit the others flank is classified as ...

• Offensive Defense

• Counteroffensive Defense

• Position Defense

• Preemptive Defense

In a _____ defence the market leader erects outposts to protect a weak front.

• Flank

• Position

• Mobile

• Pre-emptive

Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?

• increasing product innovation

• increasing frequency of consumption

• increasing the amount of consumption

• increasing the level of consumption

Attractiveness of the market offering depends on

• Value-based prices

• Product features and quality

• Services mix and quality

• All of the above

When a marketer plans its offering, it needs to address _____ product levels.

• 2

• 3

• 4

• 5

When a marketer plans its offering and addresses five key product levels forming a ________

• Market value hierarchy

• Company value hierarchy

• Customer value hierarchy

• None of the above