When Culture Doesn’t Translate Quiz

What is a major challenge companies face when internationalizing?

• Decreased market size

• Higher taxes

• Loss of shared assumptions and norms

• Increased production costs

What happens to corporate cultures as companies expand globally?

• They remain unchanged

• They begin to break down

• They become more unified

• They become more profitable

What is one risk companies face when trying to fix cultural problems?

• Decreasing product quality

• Increasing employee turnover

• Losing market share

• Compromising attributes that underlie commercial success

Which principle is NOT mentioned by Erin Meyer to prevent cultural disintegration?

• Increase marketing budget

• Ensure diversity in every location

• Identify dimensions of difference

• Train everyone in key norms

What should companies ensure in every location according to Erin Meyer?

• Uniformity

• Diversity

• Profitability

• Standardization

What is a consequence of not planning for cultural adaptation in global markets?

• Increased employee satisfaction

• Improved communication

• Stumbling due to unnoticed potholes

• Higher profits

What is the role of Erin Meyer at INSEAD?

• Marketing Manager

• Chief Financial Officer

• Professor and director of executive education program

• CEO

What is the title of the book coauthored by Erin Meyer?

• The Culture Map

• No Rules Rules: Netflix and the Culture of Reinvention

• Global Business Strategies

• Cultural Dynamics in Business

What should managers do to protect the most creative units?

• Increase supervision

• Let communication and job descriptions remain more ambiguous

• Standardize processes

• Reduce team size

What is a common feature of organizations before globalization?

• They had complex communication systems

• They operated in multiple countries

• They had diverse cultures

• They were largely local