Mass media

Immediate feedback is NOT a key characteristic of audience media

• True

• False

The mass media are ____ of communication, such as books, newspapers, recordings, radio, movies, television, mobile phones and the Internet.

• parts

• means

• types

• models

Which of the following traditional media still reaches the largest audience today ?

• Magazines

• Television

• Billboards

• Radio

Which form of media allows for the most user interaction ?

• Traditional media

• Printed media

• Electronic media

• Digital media

What is the purpose of audience segmentation in media ?

• to divide the audience based on their income

• to target different groups with customized content

• to increase printing costs

• to create identical messages for everyone

Which of these is a benefit of traditional over digital media ?

• It allows for instant feedback

• It is always fact-checked

• It has longer shelf life in physical form

• It allows for more precise targeting

Which platform is known as the largest social media site for sharing videos ?

(a)