Programmatic Advertising Quiz

What is the role of a Demand-Side Platform (DSP)?

• To help publishers sell ad inventory

• To manage social media campaigns

• To allow advertisers to buy digital ads programmatically

• To create content for display ads

Which of the following is NOT a common pricing model in programmatic advertising?

• CPM (Cost Per Thousand Impressions)

• CPC (Cost Per Click)

• CPA (Cost Per Acquisition)

• CPL (Cost Per Lead)

A campaign reports a click-through rate (CTR) of 1.5%. If there were 200,000 impressions, how many clicks did the campaign receive?

• 2,000 clicks

• 1,500 clicks

• 3,000 clicks

• 1,000 clicks

Which type of targeting uses real-time behavioral data to serve ads to the right users?

• Contextual Targeting

• Demographic Targeting

• Behavioral Targeting

• Geo-targeting

What does a high viewability rate suggest about a campaign’s performance?

• The ad is being clicked often

• The ad is being seen by many users

• The ad is converting at a high rate

• The ad is running in premium slots

In programmatic advertising, what is "frequency capping"?

• The limit on the number of impressions served to a single user

• The maximum amount of clicks allowed per ad

• Setting a daily budget for ads

• Reducing the number of publishers who display an ad

What is a common method for tracking users in programmatic advertising?

• Using cookies to monitor behavior

• IP address logging

• Social media data

• Random sampling of web traffic

What is the key advantage of using first-party data in programmatic advertising?

• It provides broad audience insights across industries

• It offers personalized data specific to a company’s own customers

• It is cheaper than third-party data

• It is available from multiple sources

Which of the following is an example of second-party data?

• Data collected from the user’s own website analytics

• Data purchased from data management platforms

• Data shared by a trusted partner or vendor

• Data sourced from public surveys

How does "dynamic creative optimization" (DCO) work in programmatic advertising?

• By showing the same creative to all users

• By automatically generating personalized ad creatives in real-time

• By optimizing ad placement based on publisher data

• By bidding higher for premium ad slots