Traditional Media

What are 3 factors that affect the cost to feature an ad on TV?

• Length of ad

• Tv station/show

• What people think about the brand

• Time of the day

What was the first black and white TV ad?

• A Michael Jackson song

• Gibbs SR Toothpaste ad

• KitKat Christmas ad

• McDonalds’ Fries and Nuggets ad

What are 3 disadvantages of advertising on TV?

• Not personalized to audience

• Too much terrible shows on TV

• Expensive to produce and feature

• Difficult to change a message

What is the second screen dilemma?

• People breaking their TV screens

• People not watching TV anymore and only using smartphones

• People using other devices while watching TV

• People bocoycotting TV ads

How are advertisers dealing with the second screen dilemma?

• Never using TV ads again

• Using other media to complement TV ads such as social media

• Confiscating people’s phones so they stop using them while watching TV

• Making ads louder and longer to force people to pay attention

What are the pros of using radio as a medium? (2)

• Lack of visual appeal

• Only have one creative element (Visual, audio and touch)

• Time and cost effective (compared to other types of broadcast)

• Can reach a large body of audience

What are the three ways brands can use to reach their target audience on the radio? (3)

• Contextual targeting

• Geographical targeting

• Audio targeting

• Demographic targeting

What should agencies focus on when using radio to advertise? (2)

• Radio being a support medium (to collaborate, mix with other medias)

• Stimulate the audience using understandable, short message

• Uses all the creative elements 

• Pick suitable colors for the brand’s identity

Less audience(when audience consume the most) , more response(when audience respond the most)?

• Weekends

• Weekdays

Display media is also called:

• Outside of Home Media

• Inside of Home Media

• Street Media

• On-The-Move Media