Typography Principles and Practices

The video tutorial introduces typography, highlighting its omnipresence in daily life. It explains different font types, such as serif, sans serif, and display fonts, and provides guidance on choosing the right fonts for various projects. Key typography concepts like hierarchy, interlineado, spacing, and interletraje are discussed to help viewers create visually appealing and effective designs. The tutorial emphasizes the importance of font selection in conveying messages and offers practical tips for combining fonts to enhance design projects.

What is typography primarily concerned with?

• The background of the text

• The size of the text

• The color of the text

• The style and appearance of the text

Which type of font is known for having small strokes attached to the main part of the letter?

• Sans Serif

• Comic Sans

• Serif

• Display

Why are Sans Serif fonts considered more modern?

• They are easier to read on screens

• They have extra strokes

• They are more decorative

• They are used in traditional projects

What should you consider when choosing a font for your message?

• The font's suitability for the message

• The font's color

• The font's popularity

• The font's alignment

What is the main purpose of establishing a hierarchy in typography?

• To add more fonts

• To make the text larger

• To guide the reader's eye to the most important information

• To make the text colorful

What is leading in typography?

• The color of the text

• The space between characters

• The space between lines of text

• The size of the text

What is the term for the space between specific pairs of letters?

• Leading

• Tracking

• Kerning

• Baseline

What is a good practice when deciding how many fonts to use in a project?

• Use as many fonts as possible

• Limit to one or two fonts

• Use only decorative fonts

• Use different fonts for each paragraph

What is a common saying that applies to combining different types of fonts?

• Opposites attract

• Birds of a feather flock together

• Less is more

• The more, the merrier

What can a well-designed text do for a project?

• Make it look ordinary

• Make it look extraordinary

• Make it look confusing

• Make it look outdated