E-commerce Concepts and Practices

Bruno de Oliveira discusses the differences between e-commerce and virtual stores, emphasizing the importance of understanding these concepts. He explains that e-commerce is a strategy for selling products online, while a virtual store is just one sales channel. Bruno highlights the benefits of having a personal sales channel, such as lower costs and better customer relationships. He invites viewers to a free course on building a virtual store, promising practical guidance and insights.

What is the main topic of the video?

• The history of online shopping

• The debate between e-commerce and virtual stores

• How to use social media for marketing

• The benefits of physical stores

What is e-commerce primarily about?

• Marketing through television

• Creating physical catalogs

• Selling products through physical stores

• Using the internet to sell products

Which of the following is NOT a way to practice e-commerce?

• Opening a physical store

• Selling products on Amazon

• Selling products on MercadoLivre

• Using your own website to sell products

What is a common misconception about e-commerce?

• It only involves selling digital products

• It is the same as having a virtual store

• It cannot be done from home

• It is only for large businesses

What is one of the key benefits of having your own virtual store?

• Higher commission fees

• Less control over product listings

• Lower costs compared to marketplaces

• Limited customer reach

Why is it important to have your own sales channel?

• To avoid paying for marketing

• To have complete control over your sales process

• To rely solely on marketplaces

• To reduce the need for customer service

What can help reduce marketing costs over time?

• Avoiding customer feedback

• Building a strong brand presence

• Relying only on paid ads

• Ignoring social media

What is the purpose of the free online course mentioned in the video?

• To offer cooking lessons

• To provide financial advice

• To help build a virtual store from scratch

• To teach advanced programming

Who will be co-hosting the free online course?

• Fábio Lucci

• A social media influencer

• A financial advisor

• A famous chef

What should you do if you have questions about the video content?

• Wait for the next video

• Search on Google

• Comment below the video

• Ignore them