Exploring Modern Political Campaigns in AP Government

The video explores the evolution and complexity of modern political campaigns, highlighting the significant increase in campaign spending and the role of social media. It discusses how campaigns have become more complex, requiring professional consultants and extensive advertising. The video also emphasizes the impact of social media on campaign strategies and costs, concluding with a call to action for viewers.

What was George Washington's attitude towards campaigning for presidency?

• He used social media to influence voters.

• He spent millions on advertising.

• He actively campaigned across the country.

• He believed the decision should be made by the people's wisdom without his input.

How have modern campaigns changed in terms of complexity compared to the early days of the republic?

• They have become fully automated.

• They have remained the same.

• They have become simpler.

• They have become more complex.

How much was spent in the 1996 presidential election?

• $1 billion

• $14.4 billion

• $513 million

• $87 million

What was the total spending in the 2020 election?

• $87 million

• $1 billion

• $513 million

• $14.4 billion

What is one reason for the increasing length of election cycles in the U.S.?

• Decreased campaign spending

• Shorter attention spans of voters

• Mandatory laws

• States competing for earlier primaries

What role do professional consultants play in modern campaigns?

• Reducing the length of campaigns

• Managing complex campaign strategies

• Simplifying campaign messages

• Decreasing campaign costs

Who was the first president to fully utilize social media in their campaign?

• Barack Obama

• George W. Bush

• Donald Trump

• John F. Kennedy

How do social media platforms assist political campaigns?

• By limiting the reach of campaigns

• By providing demographic and psychographic information for targeted ads

• By banning political ads

• By reducing campaign costs

What is the biggest expense in modern political campaigns?

• Travel

• Canvassing

• Advertising

• Debates

Why are negative ads frequently used in campaigns?

• They are cheaper to produce.

• They are less effective than positive ads.

• They have been proven to work.

• Voters prefer them over positive ads.