Influencers and Their Impact

Fill in the blank: Influencers often share _______ stories and experiences with the products they promote.

Open-ended: Why is it important for audiences to think critically about the recommendations they see from influencers?

Fill in the blank: Companies pay influencers to advertise items, hoping that their _______ will be inspired to make a purchase.

Open-ended: What should followers do before making a purchase based on an influencer's recommendation?

How do influencers differ from traditional advertisements?

• They are more expensive

• They use personal stories

• They are less effective

• They are only on TV

What is one potential downside of influencers promoting products?

• They might not have a large audience

• Their opinions might be biased

• They only promote expensive products

• They do not use social media

What is the main role of influencers on social media?

• To entertain their audience

• To promote products and services

• To create art

• To write books

Why might followers trust an influencer's recommendation more than a traditional advertisement?

• Influencers are always honest

• Influencers use personal stories and experiences

• Influencers are celebrities

• Influencers are experts in all fields