Influencers and Their Impact

Fill in the blank: Influencers often share _______ stories and experiences with the products they promote.

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Open-ended: Why is it important for audiences to think critically about the recommendations they see from influencers?

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Fill in the blank: Companies pay influencers to advertise items, hoping that their _______ will be inspired to make a purchase.

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CCSS.RI.6.8

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Open-ended: What should followers do before making a purchase based on an influencer's recommendation?

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How do influencers differ from traditional advertisements?

• They are more expensive

• They use personal stories

• They are less effective

• They are only on TV

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What is one potential downside of influencers promoting products?

• They might not have a large audience

• Their opinions might be biased

• They only promote expensive products

• They do not use social media

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What is the main role of influencers on social media?

• To entertain their audience

• To promote products and services

• To create art

• To write books

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Why might followers trust an influencer's recommendation more than a traditional advertisement?

• Influencers are always honest

• Influencers use personal stories and experiences

• Influencers are celebrities

• Influencers are experts in all fields

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CCSS.RI.6.5

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