Midterm X Business Retail

Match the following phrases and descriptions

• 1. Marketing Manager

• 1. Oversees all marketing activities and strategies for a company

• 1. Digital Marketing Specialist

• 1. Represents a company’s brand at events and promotions.

• 1. Market Research Analyst

• 1. A planned series of advertisements to promote a product or service.

• 1. Brand Ambassador

• 1. Uses online platforms to promote products or services.

• 1. Advertising Campaign

• 1. Analyzes data to understand market trends and consumer preferences.

Match the following phrases and descriptions

• Sales Promotion

• A short-term incentive to boost product sales.

• Market Segmentasion

• Dividing a market into distinct groups of buyers

• Market Strategy

• The actions and decision-making processes of consumers.

• Costumer Relationship Management

• A plan to reach marketing goals effectively.

• Consumer Behavior

• A system to manage interactions with customers.

11. A marketing manager handles the company's ​ (a)  

• Marketing
• Production

Market research analysts focus on ​ (a)  

• Consumer Behavior
• Packaging

13. Digital marketing specialists use ​ (a)  

• online platforms
• newspapers

13. Digital marketing specialists use

• (a)  

• online platforms
• Newspaper

Brand ambassadors help improve the company’s ​ (a)  

• Income
• Outcome

15. An advertising campaign promotes

• (a)  

• Products
• Employees

19. A good marketing strategy helps a company achieve​ (a)  

• goals
• problems

25. CRM stands for Customer​ (a)   Management.

• Relationship
• Retail