Tools, Methods, and Metrics Used for Promotion,

Advertising involves using different types of _________ media to call potential customers’ attention to the products or services a business is trying to sell.

• Paid

• Free

• Modern

• Traditional

Complete the list. Traditional Promotion categories include I. print advertising II. broadcast advertising III. direct mail IV. Telemarketing V. ______________

• Influencer Marketing

• Viral Marketing

• Guerrilla Marketing

• Grassroots Marketing

___________ involves the use of physically printed media.

• Viral Marketing

• Print Advertising

• Telemarketing

• Broadcasting

What type of promotion includes the use of postcards, brochures, letters, and fliers?

• guerilla marketing

• influencer marketing

• broadcasting

• direct mail

What type of promotion uses television, radio, and film commercials to make customers aware that a product or service exists?

• guerilla marketing

• viral marketing

• broadcast advertising

• grassroots marketing

What type of promotion is done through phone calls?

• Telemarketing

• print advertising

• broadcasting

• influencer marketing

What type of promotion targets small groups of people with the hopes that they spread the message to a larger audience?

• print advertising

• 
  broadcasting

• grassroots marketing

• telemarketing

What type of traditional promotion has grown and evolved into influencer marketing, guerilla marketing, and viral marketing?

• telemarketing

• direct mail

• 
  print advertising

• grassroots marketing

What type of promotion involves paying content creators to use social media to promote companies’ brands, products, and services?

• influencer marketing

• telemarketing

• guerilla marketing

• print advertising

Information about a product, service, brand, or person that spreads quickly through the internet is:

• broadcast advertising

• viral marketing

• guerilla marketing

• telemarketing