Digital Marketing Strategy Unit Review

Is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

• Branding
• Advertising
• Labeling
• Packaging

Is a plan of action for achieving your digital marketing goals.

• Social media calendar
• Digital marketing plan
• Content creation guide
• Digital marketing strategy

Is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.

• Competition
• Monopoly
• Collaboration
• Diversification

Is an individual or business that purchases another company's goods or services.

• supplier
• distributor
• retailer
• customer

An estimate of income and expenditure for a set period of time.

• Plan
• Budget
• Forecast
• Statement

This is a decision about what the digital marketing strategy will do and how the business will put it into action.

• Digital Marketing Plan

• Social Media Plan

• Digital Strategy

• Social Media Strategy

Digital Marketing Strategies helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

• True

• False

Smart Goals help businesses have a vision to reach their goals and objectives for their business. Its also known as the foundation for the company. It allows everyone in the business to be on the same page.

• True

• False

Business brands are the most valuable intellectual property, it represents the businesses identify.

• True

• False

Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience.

• True

• False