Mid Exam

How does Josh's transformation in Big relate to brand evolution in marketing?

• It shows how brands can evolve slowly over time.

• It represents sudden growth without strategic planning.

• • It demonstrates the importance of staying small.

• It emphasizes customer segmentation

What key marketing lesson can be learned from Josh's success at the toy company?

• • Rely solely on market data.

• • Stick to traditional marketing methods.

• • Focus on innovative and fresh perspectives.

• • Prioritize cost-cutting over creativity.

A company launching a new product chooses between TV ads and a social media campaign. Which strategy offers better audience targeting and data insights?

• TV ads
• Social media campaign
• Radio commercials
• Newspaper ads
• None

Answer explanation

Social media campaigns allow precise audience targeting and data-driven insights.

A small business with limited funds wants to increase its reach. Which digital marketing channel provides the best ROI (Return On Investment)?

• Billboard advertising
• Search engine optimization (SEO)
• Television commercials
• Direct mail
• None

Answer explanation

SEO provides higher ROI through organic traffic.

In the marketing process, a company researching competitors is in which stage?

• Implementation
• Research and Analysis
• Strategy Development
• Monitoring
• None

Answer explanation

Research and analysis are crucial for market understanding.

A global company wants consistent brand messaging across platforms like social media and email. Which strategy ensures this?

• Social media marketing
• Omnichannel marketing
• Paid media strategy
• Traditional advertising
• None

Answer explanation

Omnichannel marketing integrates platforms for consistency.

Which best demonstrates a customer-centric approach?

• Focusing on product features
• Tailoring campaigns to customer needs
• Launching mass emails
• Offering generic promotions
• None

Answer explanation

A customer-centric approach aligns with customer feedback.

A company uses blog posts to explain how its product solves customer pain points. This strategy is an example of?

• Paid content distribution
• Content marketing
• Traditional marketing
• Cold calling
• None

Answer explanation

Content marketing focuses on educating customers.

In content marketing, what should a company do before creating content?

• Post on social media
• Research audience personas
• Create random posts
• Purchase paid ads
• None

Answer explanation

Audience research helps tailor content.

A company shares its latest content via email newsletters. This is an example of?

• Paid media
• Organic content distribution
• Influencer marketing
• Outbound sales
• None

Answer explanation

Email newsletters are organic distribution channels.