TYPES OF MEDIA

What is an example of print media?

• Magazine/ Newspaper

• eBook

• Television

• Radio

Which of the following is a characteristic of broadcast media?

• Focuses on niche markets

• Requires subscription for access

• Mass communication to a large audience

• Limited to local audiences

Which is a popular online media platform.

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What is outdoor media primarily used for?

• Advertising and promotion

• Public transportation schedules

• Outdoor sports events

• Weather forecasting

How does print media differ from online media?

• Print media is always more expensive than online media.

• Print media can be updated in real-time like online media.

• Online media is only available on mobile devices.

• Print media is physical and fixed; online media is digital and dynamic.

What are the advantages of broadcast media?

• Lack of audience engagement

• High production costs

• Limited audience reach

• Wide reach, accessibility, cost-effectiveness, engagement, and influence.

Which is an example of outdoor media?

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What role does social media play in online media?

• Social media is only used for personal communication.

• Social media has no impact on online media.

• Social media amplifies the reach and engagement of online media.

• Social media limits the visibility of online media.

Which is an example of print media?

• direct mail

• sidewalk chalk art

• murals

• billboard

What is the main purpose of advertising in outdoor media?

• To limit exposure to a specific demographic.

• To reduce production costs for brands.

• To reach a large audience and create brand awareness.

• To create detailed product descriptions.